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How do I start a cleaning business? How do I get clients and can a cleaning business make you rich?
House & Garden Lifestyle Skills

How do I start a cleaning business? How do I get clients and can a cleaning business make you rich?

Aug 15, 2022

If you are considering starting your own cleaning business it can be tough to know where to begin. There are many factors to take into consideration. Also, you need to know that you are prepared to meet any challenges and that you have the right equipment and staff to meet your obligations without having to shell out too much money on wages and extras that you don’t need. Here we will give you a few tips for starting a cleaning business and finding clients. While we are also letting you know a few pitfalls to avoid.

How do I start a cleaning business?

When starting your business there are loads of decisions to make and jobs to work through before you will be ready to launch. And once you do, you will have many more hurdles to jump and changes to make as you adapt to your new role. Between thinking about staff and customers it can seem like a lot on your plate. So, here are a few points to get you going:

  • Who will do the work – it is easy to get a little carried away and find some amazing staff to work for you, but until you are set up and have money coming in the best person for your first few jobs is most likely you. If you do the work yourself you will also be directly responsible for the kind of reputation you build, so you can know for sure that your business is doing a good job.
  • What supplies do you need – in the long run, there is sure to be all kinds of equipment that you might want to buy to make your life easier and do a superior job. However, you may not want to invest too much money in too soon. Budget for what you need, then once you are earning, consider what you would like.
  • Name your business – it may sound obvious but your new cleaning company needs a name. Something clear, simple, and catchy, that will make people want to pick you.
  • Ensure your paperwork is in order – depending on where you are the exact paperwork you need will vary, but it is essential that you set up a legal company, know about taxes, and licenses, and have everything in order before you start work.
  • Find your niche – cleaning services are more or less recession-proof. People will always want and need their offices and homes to be clean, but there are lots of other businesses out there so you need to know who exactly you are targeting, why, and how you will go about it. Enjoy Life Office Cleaning Services in Sydney, for example, specializes in cleaning offices to the highest standard possible and saving you time and hassle at the same time. 

You also need to consider how you will find clients, your focus on customer support and service, and what kind of systems you will need to have in place to handle your day-to-day operations. Starting a new business is never quick and easy, so really think through each step and decide if it is the right option for you.

How do I get clients for my cleaning business?

The way that many businesses find new clients may vary, but here we have a few ideas and tips to help you find the customers that you need:

  • Know your customer – in order to get more clients you must first know who they are. Choose your territory, ideally in an area that isn’t chock full of cleaning businesses, and know who you are aiming at within that territory. If you are a cleaning service for offices you may have a different approach than if you want to clean homes, and so on, so know who you are aiming at and target your approach accordingly.
  • Referrals and reviews – one of the best ways to entice new customers is with recommendations from former clients. This can be tough if you are just starting out, but you may have previous jobs that you could get a referral from, and as you get more clients you can keep building up this side of your business.
  • Social media – is a fantastic way to drum up business if used right, you can again target ads or campaigns towards specific areas and people or companies within that area for higher chances of success.
  • Physical ads – from putting cards or flyers in mailboxes to advertising in the local paper or on public notice boards, there are many ways to advertise yourself in the real world as well as online.

There are many different ways to find new customers, and there isn’t one best approach. Ideally, you may take from most or all of these strategies to varying degrees to come up with a marketing or targeting strategy that works best for your business. This can involve some trial and error, but you will keep learning and adapting and find the right clients for you.

Can a cleaning business make you rich?

If you are asking whether your cleaning business could make you rich, the short answer is yes. Cleaning as we mentioned above is not likely to become unpopular any time soon. There is no shortage of people and companies that require cleaning services and are happy to pay for a good job well done.

The longer answer is that your business can only be as profitable as you make it. It can require a great deal of investment in both time and equipment and will take a lot of hard work to get off the ground. If you are serious about making money you will have to work for it, but it will likely pay off in the end.


If you are looking to start a cleaning business make sure that you have thought everything you can through, are prepared to work hard, and have a good strategy in place for finding and keeping clients and you will be well on your way to a great and successful business.